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The Conscious Consumer 2019-01-04T21:48:28+00:00

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Companies making their sustainability credentials clear will open a $1 trillion opportunity

MEET THE NEW CONSUMER

Environmentally Concerned, Engaged & Dedicated.

PURPOSE IS THE NEW CREDO

78% of Americans believe companies must do more than just make money; they must positively impact society as well.

NO SUBJECT IS
TABOO

Consumers today are Interested in subjects that really matters to them, including: the environment (88%), purpose (78%), jobs (86%), sexual harassment (83%), and gun control (69%).

MEANWHILE…
  • 84% of people expect brands to produce content on subjects they care about

  • 60% of consumers think all content created by brands is poor, irrelevant and/or fails to deliver

  • Consumers feel Positive Brand Content should address:

    • CSR (89%)
    • Purpose Brand Strategy (85%)
    • Social Impact (85%)
    • Brand communications (71%)
  • Learn from case studies from Patagonia, Skins, Positive Solutions and others to reach the hearts and souls of millions of consumers

THIS WHITE PAPER IS A FREE 20 PAGE ANALYSIS

based on recent published studies by Unilever, TetraPak, Edelman, Cone / Porter Novelli, Quinnipiac, Yale, George Mason U., Havas, Omnicom, Nielsen, Harvard Business review, the Center for Economic Studies and Gallup.

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