PURPOSE IS THE NEW CREDO
78% of Americans believe companies must do more than just make money; they must positively impact society as well.
84% of people expect brands to produce content on subjects they care about
60% of consumers think all content created by brands is poor, irrelevant and/or fails to deliver
Consumers feel Positive Brand Content should address:
- CSR (89%)
- Purpose Brand Strategy (85%)
- Social Impact (85%)
- Brand communications (71%)
Learn from case studies from Patagonia, Skins, Positive Solutions and others to reach the hearts and souls of millions of consumers
THIS WHITE PAPER IS A FREE 20 PAGE ANALYSIS
based on recent published studies by Unilever, TetraPak, Edelman, Cone / Porter Novelli, Quinnipiac, Yale, George Mason U., Havas, Omnicom, Nielsen, Harvard Business review, the Center for Economic Studies and Gallup.