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Chapter 2: Purpose is the new consumer credo

In this second article of our series about The Rise of the Conscious Consumer (and what it means for your brand), I would like to get further into drawing the profile of the new player I call The Conscious Consumer, its behaviors and expectations toward brands. While Milton Friedman famously argued that “There is one and only one social responsibility of business – to use its resources and engage in activities designed to increase its profits so long as it stays within the rules of the game” and went on to win a Nobel Prize in Economic Sciences. Well… Friedman is dead.  And so is his doctrine. Friedman is Dead, Long Live Purpose - Indeed, according to a 2018 Cone/Porter Novelli Purpose Study, 78% of Americans now believe companies must [...]

By | 2019-01-30T17:47:16+00:00 January 30th, 2019|Blog|0 Comments

Chapter 1: Meet the New Consumer: environmentally conscious and socially engaged.

In this first article of our series about The Rise of the Conscious Consumer (and what it means for your brand), I would like to introduce you to a new player, whose profile we were able to draw from our research, based on more than a dozen recently published studies by leading business and academic organizations. Out of many they are ONE Environmentally conscious consumers—whom Unilever says represent over $1 trillion for brands willing to make their sustainable credentials clear—have become the majority in most economically developed countries. Everywhere we looked, research shows that a large majority of consumers believe positive environmental and social impact are important, even very important. At least 2/3 of respondents—sometimes even up to 8 out of 10—are prioritizing environmental and social matters in their expectations [...]

By | 2019-01-22T16:40:55+00:00 January 22nd, 2019|Blog|0 Comments

Introducing “The Rise of the Conscious Consumer (and what it means for your brand)”

A white paper and article series – by Thierry Daher & Positive Solutions As we went through 2018, it gradually appeared to me that beyond the evident conflicts  and divisions that seem to dominate our world, and cluster the news media headlines, there is in fact a deeper, powerful and more conscious reality that is starting to emerge. As we are now taking our first steps into 2019, I would like to point out an alternative trend to the relentless tech-accelerating, attention-grabbing, consumption-driven spiral we often seem to be sucked in. One that I believe is emerging everywhere in the economically-developed world, growing and expanding its social and economic power. To the point where brands are starting to notice, and start to abide by, the hopes and expectations of this [...]

By | 2019-01-16T21:36:01+00:00 January 9th, 2019|Blog|0 Comments

“Climate . Change” Ep.6 with Jeffrey Sachs, Professor at Columbia University & Sr. UN Advisor on Sustainability

We are very proud to have interviewed Jeffrey Sachs for this 6th episode of our short film series "Climate . Change". Jeffrey Sachs is a University Professor at Columbia University and Sr Advisor to the United Nations on Sustainability. He exposes here the rapid downward spiral into extreme and violent climate conditions for decades to come, unless all of society unites in the fight against global warming, now. https://youtu.be/SiJ2u_fy9YQ "Climate . Change" is a short documentary series directed by Thierry Daher & Julie Benasra and produced by Positive Solutions (www.positivesolutions.net) with the support of Solutions & Co by Sparknews (www.solutionsandco.org) #positivesolutionsagency #COP24 #climateaction #climatechange #changingtogether #Ideas4Climate #Climate #JeffreySachs #UN

By | 2018-12-17T14:29:11+00:00 December 14th, 2018|Blog|0 Comments

“Climate . Change” Ep. 5 with José Miguel Bermúdez, CEO of Bound4Blue

We feel inspired to release Episode 5 of our short film series "Climate . Change" in which José Miguel Bermúdez, CEO of bound4blue, explains how his Barcelona startup has developed a collapsible mast and rigid sail system that will enable existing or upcoming merchant ships to use wind and save both significant money on gas and reduce toxic gas emissions into the atmosphere. A 1% penetration rate in the maritime industry of bound4blue technology is equivalent to eliminating 4 million diesel cars off the roads. https://youtu.be/pYkzhkozoXc "Climate . Change" is a short documentary series directed by Thierry Daher & Julie Benasra and produced by Positive Solutions (www.positivesolutions.net) with the support of Solutions & Co by Sparknews (www.solutionsandco.org) #positivesolutionsagency #COP24 #Katowice #climateaction #climatechange #changingtogether #Ideas4Climate #Climate #JoseMiguelBermudez #Bound4Blue

By | 2018-12-17T14:08:19+00:00 December 12th, 2018|Blog|0 Comments

“Climate . Change” Ep. 4 with Dr. Elizabeth Latham, PhD, Founder of Bezoar Laboratories

In Episode 4 of our short film series "Climate . Change”, Dr Elizabeth Latham, PhD, Founder of Bezoar Laboratories, presents her patented innovation: a probiotic formulation fed to cows that reduces by 50% their daily emissions of methane, which is responsible for no less than 25% of Climate Change. An amazing discovery that also makes meat and milk safer and cheaper to produce. https://youtu.be/QR77Zq5Uofc "Climate . Change" is a short documentary series directed by Thierry Daher & Julie Benasra and produced by Positive Solutions (www.positivesolutions.net) with the support of Solutions & Co (www.solutionsandco.org). #positivesolutionsagency #COP24 #climateaction #climatechange #changingtogether #Ideas4Climate #Climate #ElizabethLatham #BezoarLaboratories

By | 2018-12-17T14:04:55+00:00 December 10th, 2018|Blog|0 Comments

“Climate . Change” Ep. 3 with Alzbeta Klein, Global Head of Climate Business at the IFC (International Finance Corporation/World Bank)

We are proud to release Episode 3 of our short film Series "Climate . Change", featuring Alzbeta Klein, Global Head of Climate Business at the IFC - International Finance Corporation / The World Bank, who unveils the $23 trillion opportunity that climate change represents for tech companies, startups and financiers. https://youtu.be/T-SPpIkNvmw "Climate . Change" is a short documentary series directed by Thierry Daher & Julie Benasra and produced by Positive Solutions (www.positivesolutions.net) with the support of Solutions & Co by Sparknews (www.solutionsandco.org) #positivesolutionsagency #COP24 #Katowice #climateaction #climatechange #changingtogether #Ideas4Climate #Climate #AlzbetaKlein #IFC #Worldbank

By | 2018-12-17T14:01:35+00:00 December 7th, 2018|Blog|0 Comments

“Climate . Change” Ep. 2 with Anjuli Pandit, Head of Corporate Sustainability, BNP Paribas UK

In Episode 2 of our short film series "Climate . Change", Anjuli Pandit, Head of Corporate Sustainability at BNP Paribas in the UK, guides us through the mechanisms of climate change, and outlines the doom scenario we all face unless we, as consumers and business people, do not start to act and consume more consciously and responsibly. https://youtu.be/AodOXPfVVm0 "Climate . Change" is a short documentary series directed by Thierry Daher & Julie Benasra and produced by Positive Solutions (www.positivesolutions.net) with the support of Solutions & Co by Sparknews (www.solutionsandco.org) #positivesolutionsagency #COP24 #Katowice #climateaction #climatechange #changingtogether #Ideas4Climate #Climate #AnjuliPandit #BNPP #CSR

By | 2018-12-17T13:56:23+00:00 December 5th, 2018|Blog|0 Comments

“Climate . Change” Ep.1 with Bertrand Piccard, Initiator & Chairman of the Solar Impulse Foundation

The COP24 has started. Positive Solutions is glad to release Episode 1 of our short film series "Climate . Change”, with Bertrand Piccard, Initiator & Chairman of the Solar Impulse Foundation, who shares his insights on today's environmental trends and the risk that businesses incur if they do not adapt to the new climate crisis situation. Tremendous opportunity or certain doom...? Such seems to be the binary choice we face. https://youtu.be/jJYQDv1r2-0 "Climate . Change" is a short documentary series directed by Thierry Daher & Julie Benasra and produced by Positive Solutions (www.positivesolutions.net) with the support of Solutions & Co by Sparknews (www.solutionsandco.org) #positivesolutionsagency #COP24 #Katowice #climateaction #climatechange #changingtogether #Ideas4Climate #Climate #BertrandPiccard #SolarImpulse

By | 2018-12-17T13:52:19+00:00 December 3rd, 2018|Blog|0 Comments

Positive Solutions Joins the Fight Against Global Warming with New Series “Climate . Change”

We are very proud to announce the upcoming release of “Climate . Change”, our new short film series, directed by Thierry Daher & Julie Benasra and produced by Positive Solutions in partnership with Solutions & Co by Sparknews (www.solutionsandco.org). “Climate . Change” features 6 episodes that will be released throughout the COP24, from Dec. 3rd to Dec. 14th, to support the fight against climate change and urge the entire world to take emergency action. In this mini-documentary series, global climate experts, financiers and entrepreneurs assess the gravity of the planet situation and share their fears, hopes and inventions, while opening the door to promising sustainable solutions through tech innovations and the work of a growing number of business and finance activists. One thing is sure: it is going to get [...]

By | 2019-01-16T00:14:59+00:00 December 3rd, 2018|Blog|0 Comments