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Blog 2018-06-03T02:05:27+00:00
3001, 2019

Chapter 2: Purpose is the new consumer credo

By | January 30th, 2019|Categories: Blog|0 Comments

In this second article of our series about The Rise of the Conscious Consumer (and what it means for your brand), I would like to get further into drawing the profile of the new player I call The Conscious Consumer, its behaviors and expectations toward brands. While Milton Friedman famously [...]

2201, 2019

Chapter 1: Meet the New Consumer: environmentally conscious and socially engaged.

By | January 22nd, 2019|Categories: Blog|0 Comments

In this first article of our series about The Rise of the Conscious Consumer (and what it means for your brand), I would like to introduce you to a new player, whose profile we were able to draw from our research, based on more than a dozen recently published studies [...]

901, 2019

Introducing “The Rise of the Conscious Consumer (and what it means for your brand)”

By | January 9th, 2019|Categories: Blog|0 Comments

A white paper and article series – by Thierry Daher & Positive Solutions As we went through 2018, it gradually appeared to me that beyond the evident conflicts  and divisions that seem to dominate our world, and cluster the news media headlines, there is in fact a deeper, powerful and [...]

1412, 2018

“Climate . Change” Ep.6 with Jeffrey Sachs, Professor at Columbia University & Sr. UN Advisor on Sustainability

By | December 14th, 2018|Categories: Blog|0 Comments

We are very proud to have interviewed Jeffrey Sachs for this 6th episode of our short film series "Climate . Change". Jeffrey Sachs is a University Professor at Columbia University and Sr Advisor to the United Nations on Sustainability. He exposes here the rapid downward spiral into extreme and violent [...]

1212, 2018

“Climate . Change” Ep. 5 with José Miguel Bermúdez, CEO of Bound4Blue

By | December 12th, 2018|Categories: Blog|0 Comments

We feel inspired to release Episode 5 of our short film series "Climate . Change" in which José Miguel Bermúdez, CEO of bound4blue, explains how his Barcelona startup has developed a collapsible mast and rigid sail system that will enable existing or upcoming merchant ships to use wind and save [...]

1012, 2018

“Climate . Change” Ep. 4 with Dr. Elizabeth Latham, PhD, Founder of Bezoar Laboratories

By | December 10th, 2018|Categories: Blog|0 Comments

In Episode 4 of our short film series "Climate . Change”, Dr Elizabeth Latham, PhD, Founder of Bezoar Laboratories, presents her patented innovation: a probiotic formulation fed to cows that reduces by 50% their daily emissions of methane, which is responsible for no less than 25% of Climate Change. An [...]