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About Us 2019-08-07T20:48:42+00:00

We care for our customers, and for their customers, and ultimately for our ecosystem and our planet.

The founding principle of Positive Solutions is that while we are a for-profit company, impact comes first, and money should only be the side-benefit of our work and our customer’s success – not the main driver.

In other words, if our work does not have a positive impact on humans and/or on our planet, we just cannot afford it. Therefore we simply will not do it. And we suggest you do the same 😉

With a combined 40+ years’ experience in filmmaking and in marketing, and after winning 6 Best-Film & Best-Documentary Awards, distributing their documentaries in 20+ countries, and collaborating with some of the world’s greatest brands, Positive Solutions’ Founders Thierry Daher and Julie Benasra, are now exclusively creating videos, film content and events that have a clear positive impact on audiences and on our planet.

THIERRY DAHER

Thierry spent the last 20+ years’ living in New York serving as founder & CEO of several startups, and working with leading brands like Disney, Lands’ End, Macy’s, Bic, Adidas, Nike and many others, to meet their digital marketing and brand content needs. He also independently produced several award-winning documentary films, distributed in over 20 countries, reaching tens of millions of people globally.

Recognizing the urgent global challenges that humanity faces, and alarmed by the slow pace of change driven by governments and most brands, Thierry has embraced the commitment that “if it does not have a positive impact, it is not worth my time and efforts” as the purpose of his new company, Positive Solutions, which he founded in September 2017.

Thierry now pulses his creativity and energy through Positive Solutions, as its Founder & Managing Director, to create and distribute positive brand content that has a virtuous impact on the lives of others and on the planet’s ecosystem. Aiming to make the world a better place, one day, one company, one program at a time.

More about Thierry Daher.

JULIE BENASRA

Julie is an Award-winning documentary film director, producer, author and journalist, specialized in pop culture and social related subjects.

Julie wrote and directed several award-winning feature documentary films about women in pop culture, working with stars like Fergie (Black Eye Peas), Dita Von Teese and Kelly Rowland (Destiny’s Child) among many others.

She serves as co-founder & content director for Positive Solutions which she co-founded with Thierry Daher in September 2017.

Julie’s content-creation experience (TV/video/web/film/print) enabled her to develop an innovative editorial style and approach, and to apply it to content marketing, branded entertainment, social media management and event production

Thanks to her bilingual and bicultural education (French-American), Julie also applies her storytelling skills to both a US and international audience.

More about Julie Benasra.

CATALINA SOLBERG

Catalina Zambrano Solberg is an award-winning, performance-driven, high-impact business development executive. She is widely recognized for developing genuine, deep and long-term relationships with clients and being a positive, energetic leader.

A happy mother and a passionate runner, surfer and yogi in life, she devotes her professional time and energy as Director of Business Development for Positive Solutions.

Across her 20 year career, bringing advertising campaigns, marketing strategies, business development, branding and event sponsorships to major brands, Catalina has positively impacted the businesses of such brands as T-Mobile, McDonald’s, Starbucks, AT&T, Apple, Goodwill Industries, Washington Forest Protection Agency, Seattle Children’s Hospital, Washington Department of Ecology, and the US Marines among others.

Catalina is successful in introducing new products and cutting-edge advertising tools to advertising agencies, Fortune 500 companies as well as government agencies.

More about Catalina Solberg.

JULIE BENASRA

Julie is an Award-winning documentary film director, producer, author and journalist, specialized in pop culture and social related subjects.

She serves as co-founder & content director for Positive Solutions which she co-founded with Thierry Daher in September 2017.

Julie’s content-creation experience (TV/video/web/film/print) enabled her to develop an innovative editorial style and approach, and to apply it to content marketing, branded entertainment, social media management and event production.

Thanks to her bilingual and bicultural education (French-American), Julie also applies her storytelling skills to both a US and international audience. More about Julie.

THIERRY DAHER

In 2017, Thierry founded Positive Solutions, a cause-driven positive content agency to create and distribute positive brand content and positively impact the lives of others and the planet’s ecosystem.

With 20+ years’ experience as founder & CEO of several startups, serving the digital marketing and brand content needs of leading brands (Disney, Lands’ End, Macy’s, Bic, Adidas, Nike, and many others), and producing & distributing award-winning documentary films worldwide, Thierry has embraced the commitment that “if it does not have a positive impact, it is not worth my time and efforts” as the purpose of his new company and his career moving forward.

He now impulses his creativity and energy through Positive Solutions as its Founder & Managing Director – aiming to make the world a better place, one day, one company, one program at a time. More about Thierry.