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About Us 2019-04-13T17:02:59+00:00

VISION

Our vision is to tip the scale in business from profit-first to people’s happiness. Money is necessary indeed, but it is a by-product of success which stems from a brand’s positive impact on people’s well-being and should never come before employees and customer’s health, financial sustainability nor personal well-being.

We aim to help CEOs and organizations’ leaders understand that business for good is primarily good business, not a charity gesture.

In a world where negativity, division and lies by public officials and (yes) brands are the new normal, we refuse the status quo and promote ethical and positive impact content in everything we do.

THIERRY DAHER

In 2017, Thierry founded Positive Solutions, a cause-driven positive content agency to create and distribute positive brand content and positively impact the lives of others and the planet’s ecosystem.

With 20+ years’ experience as founder & CEO of several startups, serving the digital marketing and brand content needs of leading brands (Disney, Lands’ End, Macy’s, Bic, Adidas, Nike, and many others), and producing & distributing award-winning documentary films worldwide, Thierry has embraced the commitment that “if it does not have a positive impact, it is not worth my time and efforts” as the purpose of his new company and his career moving forward.

He now impulses his creativity and energy through Positive Solutions as its Founder & Managing Director – aiming to make the world a better place, one day, one company, one program at a time. More about Thierry.

JULIE BENASRA

Julie is an Award-winning documentary film director, producer, author and journalist, specialized in pop culture and social related subjects.

She serves as co-founder & content director for Positive Solutions which she co-founded with Thierry Daher in September 2017.

Julie’s content-creation experience (TV/video/web/film/print) enabled her to develop an innovative editorial style and approach, and to apply it to content marketing, branded entertainment, social media management and event production.

Thanks to her bilingual and bicultural education (French-American), Julie also applies her storytelling skills to both a US and international audience. More about Julie.

JULIE BENASRA

Julie is an Award-winning documentary film director, producer, author and journalist, specialized in pop culture and social related subjects.

She serves as co-founder & content director for Positive Solutions which she co-founded with Thierry Daher in September 2017.

Julie’s content-creation experience (TV/video/web/film/print) enabled her to develop an innovative editorial style and approach, and to apply it to content marketing, branded entertainment, social media management and event production.

Thanks to her bilingual and bicultural education (French-American), Julie also applies her storytelling skills to both a US and international audience. More about Julie.

THIERRY DAHER

In 2017, Thierry founded Positive Solutions, a cause-driven positive content agency to create and distribute positive brand content and positively impact the lives of others and the planet’s ecosystem.

With 20+ years’ experience as founder & CEO of several startups, serving the digital marketing and brand content needs of leading brands (Disney, Lands’ End, Macy’s, Bic, Adidas, Nike, and many others), and producing & distributing award-winning documentary films worldwide, Thierry has embraced the commitment that “if it does not have a positive impact, it is not worth my time and efforts” as the purpose of his new company and his career moving forward.

He now impulses his creativity and energy through Positive Solutions as its Founder & Managing Director – aiming to make the world a better place, one day, one company, one program at a time. More about Thierry.